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SANCTUARY OF OUR LADY OF LOURDES

Lourdes United

July 2020 - Lourdes

Realize the 1st world e-pilgrimage to Lourdes to allow everyone to gather for a day around the Grotto of Apparitions, with a 3-hour TV program as a climax, bringing together many great speakers (religious and civil society) on the set or pre-recorded, and broadcast on the TV Lourdes channel Lourdes and on partnerchannels.

This Havas Village project (Havas Events, Havas Paris, HRCLS) was created in less than a month by combining the different expertise of the agencies (content, production, scenography, technical, artistic, communication, digital, PR, e-influence and audiovisual production).

REQUEST:

Promote the actions of the Sanctuary of Our Lady of Lourdes among pilgrims and the general public to spread its values, its messages of hope and mutual aid, and launch an appeal for help following the decreasein donations due to the absence of pilgrims during the COVID-19 crisis.

KEY FIGURES:

-15 hours live in 10 languages,
-15 pre-recorded interviews and 27 live stage speakers,
-In addition to the usual SOLL channels (TV Lourdes on Youtube and Facebook and the 4 foreign languagechannels created for the event), several partner channels broadcasted the show (KTO TV, EWTN, ESNE TV, TV 2000, Vatican News, Madah TV, K TV, Hidup TV),
-80 million pilgrims, in cumulative audience, were able to attend the programme and/or the e-pilgrimage day,
-More than 200,000 messages of support and prayer intentions have been sent on the social networks of the Sanctuary,
More than 300 press coverage in 25 countries on 4 continents.

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