NUTELLA
60 YEARS

Celebrating 60 years of happiness for all Nutella fans

Nutella organized its 1st family festival to mark its 60th anniversary and express its gratitude to its loyal consumers.

A festive day at Hangar Y featured a host of activities including photobooths, inflatable games, face-painting and shortbread customization workshops, as well as a coloring mural. Visitors also enjoyed a virtual tour of the Ferrero factory and an exhibition tracing the history and iconic recipe of Nutella.

A highlight of the day was the special 60th anniversary Nutella Academy competition, during which finalists competed to create a birthday cake. On stage, a variety of activities enlivened the event, including a Zumba class, comedy performances by the duo Odah and Dako, and a giant Just Dance with the participation of world champion Dina!

The event was also marked by the revelation of the latest innovation: the Nutella ice cream tub, offered as a preview to guests. The celebration culminated in a special moment when all present sang “Happy Birthday”, followed by the presentation of a gigantic cake on stage. To round off this unforgettable day in style, Nutella treated the audience to an hour-long concert by Black M.