AÉROPORT DE PARIS
50 YEARS CDG

“ADP Group opens the doors of Paris 2024 to you”.

On the occasion of the Olympic Games, ADP Group, then a partner of the COJO, chose this signature to welcome all the Olympic delegations and its regular customers. But 2024 was also a special year for the Group. It marked the 50th anniversary of its emblematic Terminal 1.

So it was left to Havas Events to orchestrate this sequence through a variety of events aimed at both the company and the airport community. Our motto: “Groupe ADP opens wide the doors of History”. Our idea: to tell the story and mark it through 4 major events for different audiences.

VIP event: cité de l’architecture , airport community
50th anniversary film: social networks, ADP group social network animation
Employee evening: Halles de Saint-Ouen, Internal
Inauguration of the rings: reception pavilion, journalists