More than just a car reveal, Alpine has established itself as a committed player in the art world by offering DIE RADIKALE NACHT to 800 Berlin influencers.
The event took place at the Shedhalle, the former headquarters of national radio station GDR and now a mecca for electro culture.
An artistic performance by (LA)HORDE welcomed the guests. This was the first collaboration between the brand and the collective of Marine Brutti, Jonathan Debrouwer and Arthur Harel, who will be heading the Ballet National de Marseille in 2019.
The evening continued with sets by 2 international DJs: MEG10 and Seth Troxler.
In partnership with VICE.
An evening at the heart of London’s famous Printworks, divided into 2 stages with plenty of surprises and reveals.
TIME 1 DEDICATED TO THE PRESS
The highlight for the 800 media present.
A reveal presented by Vick Hope, famous UK TV and radio presenter.
The media were invited to attend the presentation of the new F1, A523, in the presence of the team’s 2 French drivers Esteban Ocon and Pierre Gasly.
The surprise highlight of the event > the revelation and presence on site of the new ambassador of the Alpine s’engage pour les femmes ‘RAC(H)ER’ program: Zinedine Zidane.
Spectacular Artwork: First usage of the worldwide most advanced technology projectors in term of light intensity
– 557 moving lights on KT and Al Faisaliah
– 4 of the 5 available highest power lasers in the world (600 watts)
TIME 2 FOR THE GENERAL PUBLIC
After Berlin, Alpine offers the second edition of its R NIGHT to more than 1,800 people.
An evening with 3 highlights: an exceptional, never-before-seen show by (LA)HORDE, and sets by 2 international DJs: Jamie XX and Kungs.