Le projet


Hidden away for centuries, AlUla, Saudi Arabia, is poised to become a landmark destination. It is an immense region with an exceptional natural and cultural heritage, such as the ancient capital of Hegra and over 100 tombs carved into rock.

Havas Events Paris organized a rotating chef restaurant during 10 weeks with a different starred chef each weekend for 2 dinners per week. Placed at the heart of an exceptional location: Hegra. Conception, design and creation of an ephemeral restaurant operated by 10 starred chefs. Management of HNAC relationship to preserve the site, enhance the Nabatean spirit and culture and comply with security and environmental requirements. Training of the Ferrandi students in collaboration with Potel et Chabot during the whole operating period


In 2018, a festival organised over 10 weekends to discover the hidden treasures of AlUla, through heritage, culture, adventure, art and music. The festival was complemented by a rich programme of activities including concerts, hot air balloon rides, heritage sites, excursions and an endurance race.

The Royal Commission for AlUla also organised the groundbreaking ceremony at the Maraya Concert Hall to launch the vision of AlUla 2030 in the presence of His Royal Highness Prince Mohammed bin Salman.

In 2019/2020, the programme included zip line tours, F&B snack points, vintage aircraft tours, vintage car tours, farm visits, a Hegra App, horse endurance race, polo competition, eco-trail and the starred chefs’ restaurant.


A high standard reception to celebrate a signature of the memorandum of understanding between the royal commission for alula and the unesco

Our Missions: conception, design, exhibition curation, technical production and logistics as well as operations of the whole event.
Invitations conception and management process.



In October 2019, an exhibition to present AlUla’s treasures opened at the Institut du Monde Arabe (IMA) in Paris. Havas Events Paris, the Royal Commission for AlUla (RCU) and the IMA planned an inauguration for 500 guests, including members of the Saudi royal family, the culture ministers of France and Saudi Arabia, and personalities from the worlds of archaeology, culture and media.

In the afternoon, a press conference introduced journalists to the little-known secrets of AlUla and revealed the RCU’s accomplishments in carefully opening the site to the world.

This breathtaking event lasted for one unforgettable evening. Then, like a desert mirage, it disappeared.