ASSOCIATION ANTOINE ALLÉNO
FRAGILES

Antoine Alléno Association “Fragiles »
The show that turns emotion into action
Trianon, Paris. March 11, 2025

For the launch of the IMPACT program, the Association Antoine Alléno has entrusted Havas Events with the creation of an original awareness-raising object entitled “fragiles”. Convinced that curbing young people’s deaths on the roads requires a determined and organized collective effort, Yannick Alléno launches IMPACT. IMPACT, an ambitious program dedicated to exploring innovative solutions to combat the leading cause of death among young people in France. At the heart of the launch evening is a unique artistic performance entitled “fragiles”, designed to raise awareness of road rage.

Through a cut-up narrative, “fragiles” is built around radically different artistic sequences, where dancers, musicians, street-artists, philosophers, lawyers, scientists and performers meet.
A transparent LED screen accompanies the show, enriching the experience with visual testimonials and an immersive narrative that amplifies the impact of the message.

Each “fragiles” sequence explores an aspect of our fragility on the move: speed, loss of a loved one, grief, resilience, hope, justice.
These performances blend and confront each other to deliver a single message: transform emotion into awareness, and awareness into commitment. This narrative resonates personally with each guest, creating a powerful manifesto.
The next event in the IMPACT program will take place at VivaTech 2025, the world’s leading innovation event.
The Association Antoine Alléno, and its coalition of committed players, will be highlighting innovative technological initiatives in the service of road safety.

“fragiles”, an original artistic performance created to raise awareness in a different way

186k cumulative views on 3 post-event Instagram posts
10 journalists present
8 press articles mentioning the launch of the IMPACT program
750 guests, including 400 young people