Citroën
SAGA CITROËN
Le projet
NEW C4 & Ë-C4 : WORLD PREMIERE
To unveil the new Ë-C4 &C4 saloon and illustrate the brand’s electric offensive. An event initially planned in physics that took advantage of the situation by relying on digital to create a world premiere. The two vehicles were in fact presented to the international press during a full-digital event that allowed the different USPs to be demonstrated while maintaining interactivity and privileged meetings with the brand’s key spokespersons of the brand.
OUR PROPOSAL
• A 25′ programme to discover the vehicles.
• 3 lives Q&A sessions led by Louise Ekland with the 4 brand spokespersons.
• An exclusive showroom featuring the 2 cars.
• A dedicated digital platform to host live, content, videos, replay, etc.
THE RESULTS
• 3 sessions that brought together different audiences over the course of one day for a total audience of more than 7,500 spectators.
• 25 countries connected.
• More than 2000 media covered the event.
BRONZE TOP COM GRAND PRIX - Press Relation - Corporate or B2B
THE WORLD REVEAL C5X
To organise the Reveal of the new Citroën C5X in a digital format that differs from the classic reveals that have been broadcasted until now. The aim was to highlight the well-being and comfort, the main DNA of this legendary vehicle.
An event shot at the Louis Vuitton Foundation with the key spokespersons of the new Citroën and the Master of Ceremony.
A 20′ programme to discover the vehicle at various locations in the LVF: Terrace, forecourt and interior hall. 1 Live Q&A session hosted by Kayvan Nikjou at the Frank (LVF restaurant) in the presence of the 3 actors of the Reveal: Vincent Cobée, Laurence Hansen and Pierre Leclercq. A dedicated digital platform to host the live session, videos, live questions and a replay.
RESULTS:
1 shooting.
1 Live Q&A sequence.
90 countries connected.
2600+ people connected to follow the Reveal.
CITROËN AMI
SMALL IS THE NEW BIG!
Taking over an XXL-sized venue, the Paris La Défense Arena, to build a 100% custom-made playground for AMI. A reveal orchestrated amid the audience and supported by music from the group Matenka, who created the soundtrack for the launch advertisement. Within the area, several workshops with speakers for each one in order to provide content around the offering, the product and the vehicle design. An ultra-urban setting to anchor AMI in the city of the future.
