GAC Motor

Le projet


At the 2018 Paris Motor show, GAC operated their European debut show with 987sqm exhibition space and GS5 star model to present the technical strength of Chinese automobile industry. It has also been highly praised by the media and consumers.

Exhibition attracted a large number of visitors, media, professionals and personalities



Key industry opinion leaders, media & the public at large needed to discover the brand & understand its unique value proposition. Our objectives were to strengthen the brand familiarity and awareness of international media and oversee consumers, so as to improve the brand’s global image.

The press conference formally introduced GAC Motor to the European market, in front of a large media audience. Under the witness of key industry leaders and many mainstream media, as the first communication step in this region.
Mr. Girot, Managing Director of AMC, opened the conference with a welcome speech. He was followed by Mr. Yu Jun who delivered his speech, just before the GS5 and car range reveal. To finish, Mr. Zhang detailed the specificities of the new car.

Guests were welcomed on the booth during the 14 public days. 8 cars were displayed, including the new GS5 as well as the Enverge, a concept car. Guests were invited to participate in a survey, to win goodies such as miniature cars, key holders etc.