La Poste
2022 GREETINGS & INAUGURATION
Le projet
LA POSTE 2022 GREETINGS
WHAT THEY NEEDED
An event for the inauguration and reopening of La Poste du Louvre after 5 years of renovation work, in the presence of La Poste Group Chairman Philippe Wahl and Ministers Bruno Le Maire and Clément Beaune. Plus orchestration of the stamp and coin reveal sequence
THE FORMAT
An event that was originally designed to be face to face then switched to a digital format a few weeks before the event. A TV studio setting involving extensive work (crane, Steadicam…), all streamed on the La Poste Group’s YouTube channel so employees could attend virtually.
OUR MISSIONS
Organisation of the inauguration (technical aspects, content, set design, logistics…)
Partnership with Make it Live for off-stage interviews
A FEW FIGURES
2 ministers attending and speaking
Over 600 people watching the live stream
Dozens of press reports
INAUGURATION OF LA POSTE DU LOUVRE
Aim:
to organise the national launch of the Pièces Jaunes charity campaign in the presence of Brigitte Macron inside the La Poste du Louvre building, inaugurated a few days earlier.
Format:
launch of the Pièces Jaunes operation with the foundation’s chairwoman, Brigitte Macron, and sponsor Didier Deschamps.
The launch was broadcast digitally in multivision at 5 post offices with the aim of resonating throughout the whole organisation.
Creativity was central to the launch, for which fifteen or so children were invited to personalise their money box.
The whole launch was shared with the media.
