Organizing the largest art fand light festival in the world with international and contemporary artists. The festival’s theme was “We dream of New Horizons”.
Riyadh city has been transformed into an open-air museum with the exhibition of more than 190 works by 130 artists. We have implemented an editorial strategy by selecting a list of well-known and emerging artists. The festival was punctuated by:
• Conferences and workshops led by artists to talk about the exhibition and the meaning of their art.
• Visiting more than 200 schools to talk about the festival and encourage the participation of this target audience.
• Creation of a TV advertising campaign, 6 podcasts, a tailor-made catalog of the exhibition.
• Content creation for social media (films/videos) as well as the production of artists TV interviews.
6 Guinness record:
• The largest and highest projection screen
• The widest laser show
• The longest distance reached by a laser show
• The largest festival of light
• The largest drone show