Olympique Lyonnais
INAUGURATION OF THE NEW STADIUM
Le projet
OLYMPIQUE LYONNAIS: INAUGURATION OF THE NEW STADIUM
BACKGROUND
The Havas Group (through Havas Sports & Entertainment and Havas Events Paris), Universal Music France and CANAL+ supported OL – Olympique Lyonnais in organising the inauguration of the Parc Olympique Lyonnais on Saturday 9 January 2016.
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OUR PROPOSAL
On the programme: the inaugural OL / TROYES match, followed by a dance show created by Riyad Fghani, choreographer and artistic director at the Pockemon Crew (Official) dance company, and performed by 1,500 young people from the region and 40 dancers.
The opening day ended with a DJ set by the American artist Will.I.am in the stadium. This artistic programme was facilitated by our collaboration with Universal Music France, which was directly involved in organising the event.
The whole show was broadcast live on the D17 channel thanks to the partnership established before the event with the Canal + group.
RESULT: 2 MILLION TV VIEWERS AND 60,000 SPECTATORS AT THE STADIUM.
