PARIS 2024 OLYMPIC AND PARALYMPIC GAMES
WE VIBRATED AND WE PLAYED
Le projet
TOGETHER WITH 2 OTHER EVENT SPECIALISTS, WE CREATED AN AGENCY DEDICATED TO THE EXECUTIVE PRODUCTION OF THE 2 OPENING CEREMONIES:
Paname 24 was formed by five leading French event agencies. Tasked with the executive production of the Paris 2024 Olympic Opening Ceremony on the Seine and the Paralympic Opening Ceremony at the Champs-Élysées and Place de la Concorde. The scope includes logistics and execution, with all creative decisions and artist selection made by the IOC. Paname 24 secured these prestigious events through four competitive tenders led by the CEO.
THE OPENING CEREMONY OF THE PARIS 2024 OLYMPIC GAMES
206 delegations
200 days of rehearsals
3000 m² of stage area
2425 m² of screen surfaces
1200 contractors
6000 staff and volunteers on d-day
120 cameras
27 km of barriers
1000 loudspeakers in the spectator area
THE OPENING CEREMONY OF THE PARIS 2024 PARALYMPICS GAMES
65,000 spectators
60 days of rehearsals
500 artists and performers
816 m² of screen surfaces
1800 projectors
5000 staff and volunteers on d-day
5100 athletes
13,000 m² of pavement
WE LIT UP FRANCE: A STORY THAT BEGAN BEFORE THE GAMES
TORCH RELAY: PARIS CITY HALL
The Paris 2024 Olympic and Paralympic festivities kicked off with a grand torch relay and 50+ animations across every district of Paris.The torch relay was held over four dates: July 14th, 15th, 26th for the Olympic flame, and August 28th for the Paralympic flame.The goal was to bring Paris to life with cultural, artistic, and sports events, showcasing each neighborhood’s history and culture.60 animations were staged, including 50 for the general public, with notable performances at iconic Paris locations. The event featured 400+ artists and 1,010 accredited personnel, attracting over 1 million spectators across 52 sites.
TORCH RELAY: LVMH
LVMH celebrates its artisans and talents during the Paris 2024 Torch Relay, honoring those behind the Group’s victories.200+ employees selected for their social, environmental, and community impact, participating in the relays.
Key celebration stops:May 23rd: Château Cheval Blanc, Saint-Émilion
July 14th: Place du Pont Neuf, Paris / July 15th: Louis Vuitton Foundation & Jardin d’Acclimatation, Paris.
Unified by the «Fabric That Connects Us» scenography, celebrating LVMH’s heritage. Torch passes historic LVMH sites: Hennessy, Dior Museum, Moët & Chandon.
WE AMPLIFIED THE EMOTIONS DURING THE TWO MONTHS OF COMPETITION
EDF AT CLUB FRANCE
RESPONSIBLE ENERGY, THE ENERGY TO MOVE, THE ENERGY TO INCLUDE
Powering movement and inclusion.
Celebration of 33 athletes at the stand.
27 days of activation, 11 hours/day.
5 interactive features: 2 artistic installations & 3 phygital experiences.
1 contest to engage visitors.
100,000 visitors – the most popular stand at the event.
Deep audience engagement with a VR experience specially developed for the OPG.
LVMH AT CLUB FRANCE
Embodying the Claim: «Artisan of All Victories»
LVMH craftsmanship on display: From Chaumet’s bespoke medals to Dior’s stunning opening ceremony gowns, every maison contributes its expertise to the Games. Celebrating precision and excellence: Athletes and artisans alike are recognized for their remarkable dedication and mastery. Step inside the world of LVMH: Digital tours and immersive experiences bring the artistry of LVMH’s maisons directly to the audience. Luxury, redefined: Bringing luxury craftsmanship to life with a blend of exclusivity and public engagement.
LVMH: HOSPITALITY X PUBLIC AUDIENCE
Immerse medalists and fans in a luxury experience, blending celebration with brand activations. Exclusive athlete lounges featuring Moët & Chandon champagne, Sephora makeup touch-ups, and an iconic LVMH photo wall.» Victory Celebration in 5 Minutes» announcement builds excitement, as athletes watch a live replay of their winning performance. The live feed is shared with the crowd, amplifying the emotion as fans cheer and await the athlete’s stage entrance. A unique way to create a powerful, shared moment between athletes and fans, made unforgettable by LVMH. At Club France, a venue where French athletes celebrates their medals. A very popular spot for fans, with €5 entry during the Olympics and free access for Paralympic events.
AND WE CONTINUED TO DREAM AFTER THE GAMES
ALL - ACCOR LIVE LIMITLESS
A daring idea: Surfing on the Seine for Olympic gold medallist Kauli Vast.
The challenge: in the middle of summer, to privatize the Seine in less than 24 hours, which is normally impossible.
Rapid execution: achieved in just 24 hours, from concept to reality.
HUGE IMPACT:
12 million people reached
1.9 million engagements
+38% mentions in 17 countries
137,000 visits to website
The CEO on TV
ALL – Accor Live Limitless turned an impossible challenge into an experience
