World Exhibition Dubai 2020

Le projet


Havas Events had the immense pleasure to be a part of Expo 2020 Dubai in supporting the World Majlis programme. This thought-provoking conference series was part of Expo 2020’s internal programming and thought-leadership initiatives, that brought together leading voices from all over the world to explore the biggest challenges our societies are facing today. The conversations that took place within the World Majlis sphere provided speakers and guests with new insights and prospects for the future.

The World Majlis programme held 50+ sessions, covering topics from the celebrated theme weeks including Climate, Space, Urban & Rural Development, the UAE’s Golden Jubilee, Tolerance & Inclusivity, Travel & Connectivity, the UN Global Goals, Health & Wellness, Food & Agriculture and Water. 

Each theme week explored topics through the lenses of society, innovation, the environment, gender inclusion, diversity, and youth perspectives.


A special 10 World Majlis were done in collaboration with the Expo 2020 Women’s Pavilion, and another 6 were done with the Expo School Programme, that brought in students from high school and university to participate.

The World Majlis team asked Havas Events to support them in the research and development of conference topics and structure; the creation and production of content (digital and physical), as well as the management of this content, both before and during event time. Content assets included invitations, programmes, videos, posters, and informational slides, among others. Havas Events also provided aid in the curation and selection of speakers.

The Havas Events team had the wonderful opportunity of supporting the World Majlis team since October 2020, in the lead up of the live Expo and also had a presence on-site during the event and worked closely with the Expo 2020 management to deliver the 50+ World Majlis sessions.

International trends analysis and reporting
Content creation, production, and management
Speaker scouting and management

18 months of consulting (1 year of preparation and 6 months of live event time)
52 World Majlis sessions
Spread over 10 main theme weeks and multiple special events
420+ speakers
130+ hours of conversation (preparation and live event time)
60+ countries represented
30+ international pavilion and sponsor collaborations