LVMH
SHOW ME – MÉTIERS D’EXCELLENCE
Le projet
LVMH SHOW ME – MÉTIERS D’EXCELLENCE
WHAT THEY NEEDED
A new event format to celebrate LVMH’s Métiers d’Excellence programme. To bring together the community of stakeholders and communicate about the 3 pillars that are: TRANSMIT, VALORISE and REVEAL. To speak publicly about the Métiers d’Excellence (Trades of Excellence) and to position LVMH as a major player in the preservation, transmission and promotion of those trades. A wider audience: EXCOM, CIO, HR, Virtuosos, Apprentices and Tutors, Politicians, Institutions, Experts and Press.
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OUR PROPOSAL
A celebration that puts the Makers in the spotlight, to foster pride and attract new talent with an innovative approach to storytelling. A strong emotional register to create a bond and interest. A minimalist stage design to showcase Trades and Meetings.
A show in 2 Acts, entitled SHOW ME, the first part inspired and produced with the Live Magazine teams around inspiring stories, and the second highlighting the achievements and know-how of the Virtuosos and Apprentices, as well as partner artists sponsored by LVMH (La Fabrique Nomade, Le Grand Prix des Artisanes).
During Act 1, figures such as Chantal Gaemperle, Nicolas Ghesquère, Elisabeth Borne, Bernard Arnaud and Nathalie Baye appeared on stage to tell their stories, illustrated with personal visuals, to the sound of live music created specially for the occasion. Apprentice/Virtuoso duos helped with some of the scenes, providing a genuine example of knowledge transmission.
RESULTS
800 people there in person and 160,000 employees attending digitally. 1 theatre in Paris’ “golden square”, completely reworked to accommodate an artistic and experience-based stage design. First Métiers d’Excellence Virtuoso Awards ceremony, with a Bulgari brooch designed for the occasion. 9 Talks 29 Demos
