MOBILE WORLD CONGRESS
ORANGE MOBILE WORLD CONGRESS
WHAT THEY NEEDED
To develop an eco-friendly stand in line with the new Engage 2025 strategic plan and with the Orange brand identity.
Orange connects individuals and puts people at the heart of digital.
(Re)connect concept: to allow visitors and Orange speakers to meet and talk in a flagship area at the centre of the stand.
This concept also includes demonstration pods, which are made to be reusable.
CONTENT & DISSEMINATION:
Triptych: installation of transparent screens and creation of animations linked to the (re)connect concept and the logo.
Demonstration videos: Filming of the 9 innovations presented on the stand so they could be showcased on the MWC website.
A FEW FIGURES
20,540 exhibition visitors.
100,000 daily unique visits to the platform of the exhibition and its partners.
165 countries and territories represented including 117 on site.