Orange
WIFISSIME LIVEBOX 6
Le projet
ORANGE WIFISSIME LIVEBOX 6
LIVEBOX 6 IN THE METAVERSE
For the launch of Orange’s New Livebox, Orange France asked Havas Events to help organise the press conference.
In order to demonstrate the power of Livebox 6, built to the latest Wi-Fi 6E standard, the agency suggested that Orange speak to 40 journalists spread across various regions, so they could discover the New Livebox virtually in the Metaverse Altspace.
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Equipped with Meta Quest 2 virtual reality headsets, 20 journalists in Paris were able to get together with 20 journalists in Bordeaux, Marseille, Nancy and Rennes. Each of them was represented by an avatar in this virtual world.
Together, they were able to watch the speech by Fabienne Dulac (Deputy CEO of the group, CEO of Orange France) as well as the reveal of the launch video for the new “WIFISSIME” livebox. After this demonstration, a first in France, the press conference continued face to face at Orange’s various sites.
This first part of the press conference in the Metaverse was a way of demonstrating the power of Orange’s networks and the stability of Livebox 6.
During the evening, a hundred or so influencers who had gathered at the Orange Opéra shop were able to discover the virtual world of the press conference, watch the product video and compete in games of skill in the Metaverse.
