ALPINE
BEYOND THE BLUE

An exceptional event for the launch of Alpine’s first 100% electric city car: the A290.
More than just a simple reveal, this event featured a bold scenography that broke traditional codes through innovative installations: scaffolding, video projections, LEDs, and a mirror-effect catwalk stage.

The collective (LA)HORDE choreographed four tableaux blending past and future, performance and motorsport, with dancers embodying futuristic avatars.
Alpine didn’t just launch a new vehicle: it asserted its position as a global, cutting-edge cultural brand, while highlighting its values of lightness, French craftsmanship, and experience.