CES LAS VEGAS
LA POSTE CES LAS VEGAS
WHAT THEY NEEDED
A stand at the world’s biggest innovation event to establish La Poste as a key player in services that make life easier in France, with the aim of raising awareness of its areas of expertise and thus exporting them.
Design and production of La Poste’s main stand in the main hall at CES Las Vegas, which contained several areas:
• A demo area for new innovations by La Poste.
• A B2B & TV area in the mezzanine.
• A “meet the postal workers” area, where visitors could meet postal workers and discover the Group’s innovative new services.
• A second area in the start-ups hall, where La Poste invited start-ups from the French IoT, a member of the La Poste ecosystem, to present their projects during this unique gathering.