Ulysse Nardin
THE VERTICAL ODYSSEY
Le projet
ULYSSE NARDIN
THE VERTICAL ODYSSEY
As part of the 100% digital edition of the major watchmaking event Watches and Wonders 2021, Havas Events Paris produced an immersive keynote for Ulysse Nardin to unveil its three new products to the international press. The objective was to stand out in the flood of digital presentations of the most beautiful luxury brands thanks to a real storytelling on the 3 products in an existing and not virtual place that makes sense.
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A vertical odyssey filmed in the Bassins de Lumières, the former submarine base in Bordeaux. A reveal presented in three parts by the sparkling Suzanne Wong, editor-in-chief of Worldtempus, and punctuated by the hypnotic paintings of the artist Thomas Vanz projected in 360° in what is today the largest digital art centre in the world.
