ARKEMA REVEAL REBRANDING
WHAT THEY NEEDED
The aim was to create a shared experience for all employees, with a look back at the Group’s strategy as well as the sharing of values (including a new one, inclusion) by making a film and circulating information about this rebranding.Subscribe
Production of a 20-minute interview with CEO Thierry Le Hénaff in collaboration with Marie Drucker, with the aim of introducing the new logo and brand signature to employees.
In total confidentiality, the aim was to achieve a smooth visual transition to the new Arkema brand universe through 5 custom-made background projections. During the CEO’s look back at the Group’s strategy and values, the stage was decorated in the colours of the old charter. The unveiling of the logo reveal and the brand film marked a shift into the new brand universe created by W, which emphasises roundness and materials.
This reveal was subtitled in French/English/Chinese
Around 1,600 people internationally
Around 2,275 people in France
Around 330 people in China
A total of 4,200 people watched the event live.
The event replay was posted on Arkema’s intranet straight afterwards