Orange
BRIDGE INAUGURATION
Le projet
ORANGE BRIDGE INAUGURATION
BACKGROUND
A few weeks after its employees had relocated to “Bridge”, the Group’s new headquarters, Orange wanted to inaugurate its new internal flagship.
Bridge is an expression of the company’s vital sparks, a preview of the new organisation of work and a symbol of optimism… Bridge is the “Home” of all Orange employees.
The inauguration of Bridge had to be a moment of shared pride for the Group’s 140,000 staff.
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OUR PROPOSAL
To overcome the boundaries between face-to-face and remote by combining the energy of the Group’s employees through real-time video links connecting Bridge to Orange’s countries.
To establish people as the intrinsic value of digital by sharing a moment of pride, to the sound of a symphony performed live by 25 musicians. A piece of music written by the talented Thomas Roussel.
