NEW BRAND IDENTITY REVEAL
PEUGEOT NEW BRAND IDENTITY REVEAL
Revealing the new Peugeot brand identity. A completely redesigned world to mark the move upmarket and to convey its technological vision for the mobility of tomorrow.
• A virtual set designed to measure using one of the most innovative technologies on the market, the XR.
• The brand’s spokespersons are then put on stage in this innovative setting which reacts to their movements and allows them to present all the brand’s new assets.
• A first in BtoB communication to promote the new lions but also to demonstrate the manufacturer’s technological advance.
• More than 140 connected countries in the world were able to send their questions via the platform, which Anne-Laure Bonnet, the presenter of the event, then asked the spokespersons.
1 Live Q&A sequence.
90 countries connected.
2600+ people connected to follow the Reveal.
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