Peugeot
NEW BRAND IDENTITY REVEAL

Revealing the new Peugeot brand identity. A completely redesigned world to mark the move upmarket and to convey its technological vision for the mobility of tomorrow.

• A virtual set designed to measure using one of the most innovative technologies on the market, the XR.

• The brand’s spokespersons are then put on stage in this innovative setting which reacts to their movements and allows them to present all the brand’s new assets.

• A first in BtoB communication to promote the new lions but also to demonstrate the manufacturer’s technological advance.

• More than 140 connected countries in the world were able to send their questions via the platform, which Anne-Laure Bonnet, the presenter of the event, then asked the spokespersons.