DS TECH TALK
A REVISITED PRESS CONFERENCE.
For the reveal of the 3rd generation of cars by DS Automobiles, we designed a TV programme in the style of an American talk show. A revisited press conference, dedicated to telling the international press about the new, so-called revolutionary technologies built into the future DS4 vehicle range.
A show lasting 45min, comprising the following:
• Films featuring 4 brand experts from the Vélizy ADN, each one on a specific theme: ELECTRIFICATION, LIGHTING, COMFORT & CARE and CONNECTIVITY
• Films shot in Canal+’s Studio 1 with Béatrice Foucher, Managing Director and Marion David, Product Director at DS Automobiles, about the strategy and product
• Transitions and LIVE Q&A in duplex with the experts from the set
A 100% personalised set reflecting DS’ image, with objects from the DS style studio including a visual prototype of the vehicle and designer furniture in keeping with the talk show theme.