FDJ
GENERAL MEETING
Le projet
FDJ GENERAL MEETING
WHAT THEY NEEDED
Organisation of the group’s 2021 general meeting behind closed doors in their studios, to reveal the new graphic charter, sound signature and the “Et voir la France gagner” (“And see France win”) campaign produced by Havas Paris.
THE FORMAT
A first main stage was given FDJ branding using a floor covering and totem screens allowing an image from the new FDJ campaign to be associated with each section title. A stage that dealt with statutory subjects with a set design reminiscent of a TV show, breaking from the conventional linear desk seen at most GMs.
A side stage, featuring a photo exhibition, provided a place for journalist Mélanie Gambier and 3 speakers to discuss strategic issues, perspectives and commitments.
RESULTS
• 700 people connected on average with connection peaks of 1,300 people.
• A live discussion with shareholders at Q&A.
• 2 separate stages.
• Brightly coloured stage design reminiscent of a TV news set.
• 2 speeches by a manager
• Screening of 3 videos
