Royal Commission for AlUla

Inauguration and Programing of the Awna restaurant

October 2019 - Hegra, Al Ula, Saudi Arabia

From December 19, 2019 to March 7, 2020, a privileged few had the opportunity to discover this exclusive restaurant exceptionally built at the very heart of the UNESCO Hegra heritage site.

Mada’in Salih also known as Al-Ḥijr or “Hegra”, is an archaeological site located in Al Ula within the Al Madinah region in the Hejaz (Saudi Arabia). A majority of the remains date from the Nabatean Kingdom (1st century CE). The site constitutes the kingdom’s southernmost and largest settlement after Petra (modern-day Jordan).

In 2008, UNESCO proclaimed Mada’in Salih a site of patrimony, becoming Saudi Arabia’s first World Heritage Site. The extensive settlement, developed by Nabateans, was home to the creations of oasis agriculture, digging wells and rainwater tanks in the rock as well as places of worship in the sandstone outcrops.

These developments were included and highlighted in the venue and Havas’ creative concepts were based on the roots of this heritage.

Every weekend, the Awna restaurant welcomed a Michelin-starred chef. We are proud to have welcomed Hélène Darroze as first signature chef and delighted to have hosted the following chefs: Adeline Grattard, Guy Martin, Akrame Benallal, Yannick Alleno, Anne-Sophie Pic, Emmanuel Renaut, Régis Marcon, Sylvestre Wahid, and Arnaud Donckele.

A rewarding collaboration between Havas Events, Potel and Chabot and the French agency for the Development of Al Ula for the Royal Commission for Al Ula.

It was a unique 10-week experience full of culinary creations and over 20 exceptional dinners.